The science of HIPSTERS: Mathematical equation shows that trying to look different ultimately makes everyone look the SAME
Basically Touboul's research determines that in large groups of individuals that are trying to go against the majority, by trying to be different they will ultimately always do the same thing at the same time, because it takes time for individuals to learn about and process the decisions of others. Touboul concludes that “the hipster effect is this non-concerted emergent collective phenomenon of looking alike trying to look different.” And there you have it! Hipsters really do all look the same, because science says so. Check out Touboul's calculations below for proof.